SEO · Software · Analysis
Classic Watches
High-volume watch & jewelry retailer, optimized end to end — speed, technical SEO, mobile UX, checkout friction, product data, supplier feeds, plus a permanent click-level analytics and monitoring stack.
1,736 broken images → 0 · avg. position 12 → 7 · every click recorded
- Speed: brand & category pages 14× faster via database indexing; bot-storm defence keeping the server at 1–2s in peak hours, under attack, instead of 30s
- Technical SEO: schema, robots, canonicals, unique meta everywhere; the broken XML sitemap rebuilt to 27,000 clean URLs; 6.3M faceted filter URLs tamed so Google crawls only what matters
- Rankings: average position moved from ~12 to ~7; #1 for the core money terms; brand pages restructured to rank for terms that convert
- Images: 1,736 photos overflowing the listing frames → 0; broken thumbnails repaired; wrong images in Google results replaced; SEO-named product photos
- Mobile UX (86% of traffic): sticky buy bar on product pages, rebuilt mobile filters & sorting, cleaner header and brand menu
- Checkout friction: dead zones found with click-level data and fixed the same day — dead links removed, visible loading states, whole-field click targets
- Product data: 18,000+ English product names, thousands of missing specs filled (case sizes, colours, gender), 118 duplicate products and 240+ split brands merged
- Supplier feeds: guards that stop bad imports from breaking prices, stock and photos; a shopping feed with 1,370 wrong images fixed to 0; a failing Facebook feed rebuilt as a stable daily export
- Analytics that never forgets: a custom clickstream recording every visitor's path permanently, behaviour analytics, automated daily reports and live monitoring that has caught real outages
