SEO

Rank for the terms that pay.

Technical foundations, content that earns trust, and visibility inside AI search — built and operated until the rankings hold. Not a report you file away.

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In plain words: how SEO works here.

  1. 1

    I find out what people actually type

    Not the words you like — the words that have buyers behind them. There is a real number next to each one: how many people search it every month.

  2. 2

    I fix what stops Google

    Slow pages, broken links, pages Google cannot read properly. It is boring and invisible work, and it is usually the reason you are not showing up.

  3. 3

    I write the pages that answer

    One page for each real question people ask. Those same pages are what Google's AI, ChatGPT and Perplexity quote when someone asks about your business.

  4. 4

    You watch the positions move

    Every month, the same list of words with your position next to each one. Up or down — you see the number, not a story.

Real results

Rankings, in production.

Classic Watches
Technical SEO · Performance

Classic Watches

Rebuilt the technical foundation of a high-volume watch retailer: schema, sitemaps, brand pages, database indexes and a live monitoring stack.

#1 for core terms · bot-storm defence 30s → 1–2s · key pages 14× faster
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Varna Crematorium
Technical SEO · Local · Schema

Varna Crematorium

Built the SEO foundation from zero — robots, schema, fresh sitemaps, unique meta, an FAQ layer and regional landing pages.

#1 for its core terms · full technical base built from scratch
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How it works

Audit, fix, then grow.

Step 01

Audit

A full crawl and data pull — rankings, indexation, speed and the queries that actually move revenue.

Step 02

Fix the foundations

Technical debt, schema, performance and content gaps — resolved at the source, shipped live.

Step 03

Grow & monitor

Content and links compound while live monitoring catches regressions before they cost you rankings.

Companies I've done SEO for
Classic WatchesVarna CrematoriumEuropean Fashion InstituteMoni MilanoSecret Spa
European Fashion Institute
SEO audit · Fixes

European Fashion Institute

A full audit and fix cycle across the whole site — including a canonical bug that pointed every news page back at the homepage — plus slugs, schema and readiness for AI search. Found and repaired, not just reported.

SEO score 62 → ~90 after the fix cycle
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What's included

The full stack, not just keywords.

Technical

Foundations that scale

Crawlability, indexation, schema, sitemaps, canonicalisation, redirects and database performance — the plumbing search engines reward.

Content

Topical authority

Pages that answer real intent and earn trust — brand pages, category depth, and content built around what people actually search.

AI search

Visibility in AI answers

Optimised to be cited by Google AI, ChatGPT and Perplexity — passage-level clarity, structured data and llms-ready content.

Performance

Speed & Core Web Vitals

Fast pages rank and convert. Load-time, indexes and crawl budget fixed at the source — not patched over.

Free · no obligation

Book a free SEO audit.

Send me your site. I'll show you the fastest wins and what's holding your rankings back — no pitch, just findings.